Do you know that it is absolutely possible to make money sending emails? Unbelievable, right? Well, let me show you how.
Choose The Right Email Service Provider – ESP
While learning to make money sending emails, the first thing you will want to consider is your choice of an Email Service Provider (ESP). Now there are many free ESPs and you should choose the one that most suits your purpose. Among the popular ones are:
- Gmail
- Zoho Mail
- Outlook.com (Reinvented Hotmail)
- Mail.com. …
- Yahoo! Mail. …
- GMX. …
- Fastmail. …
- Hushmail.
Use A Lead Magnet To Build A List
Having decided on which ESP to use, the next thing you need to consider is using a lead magnet to build a following. The problem is that people have no idea who you are and what your intentions are in the niche you choose, but all of that can change in an instant. (If you have an option on your blog for people to opt in, you will do better because they know who you are and what you are about. Learn How to Start A Blog here.
The purpose of utilizing a lead magnet, which is basically a free ebook or video, is to have something of great value to offer to your audience without any monetary exchanges.
Doing this will not only build you a following of people who are interested in your niche, but it also allows you to get your “foot-in-the-door” to potentially turn them into lifelong customers. Offering value is very important because it’s a great indicator as to whether or not your customers will buy from you in the future. Think about it – If they see that your free value blew their minds, they will bite their nails waiting for you to launch a product and when you do so, they will, literally, throw their money at you.
Small Product Promotion – Generating Buyer Leads
When you get a good customer base to work with, it will then be time for you to be open for business 24/7. And when we say 24/7, that is what we mean. You will make money while you sleep, because the internet doesn’t sleep. One thing that you MUST keep in mind is that the purpose of a small, product launch is to build buyer leads which is a list of people who buy from you. Although some profit is made with the first promotion, it is not a substantial amount, because that is not the goal.
Your first product launch should be relevant to the topic on which you published your lead magnet, and you need to triple, or even quadruple the value that you give. Try to think about something you’re passionate about, and then build it around helping people on that subject. If you already have a blog on a certain subject, then build it around that subject. If not, click here to get one for yourself and business.
Email/Promote Relevant Offers
Now that you have a good list of buyers and/or people who subscribed to your blog to work with, this is where you start making money. You can promote more of your own products or services, (digital products like a video course or e-book you wrote will be the easiest), as well as products as an affiliate (this means you promote other people’s stuff and get a commission if a sale is made through your referral).
You need to pay keen attention to the value of the products you promote. This is optional, but it is always a great idea to ask the creator for review access. This will give you the opportunity to go through the product, thoroughly, so that you understand what you are selling to your subscribers. Once you’re set to go, send out an email promoting that product.
Try Not To Only Promote- Give Value
If all you do is send email promotion to your audience, it won’t be long before they stop trusting you, stop reading you and you burn them out.
If you have a blog, it will be easy for you to send value emails. You can send them to your new blog posts, and maybe for every 1 week of value given, you can send a promotion to something. You need to see how best your audience react to determine the best value/promotion schedule to give them.
Another way to do this is offer posts that have a ton of value but also have links in them. One example is maybe you write a post on how to design a mobile application, you can promote different freelancers from say miduman.com who are good in apps design. If you do it this way, you can send these posts to your audience every day! It’s called a “soft sell.” The purpose of your post is to give value but you’re also going to get some people who will buy the hose because it’s a very targeted audience who would go to read that article.
Rinse & Repeat
Since repetition is the master of all learning, eventually you will get to a point where you can send one email and it is very common for you to bank a few hundred, or even a few thousand dollars per product promotion. Not bad for taking all of a couple minutes to send an email right? This happens over months and years of consistent action from marketing your lead magnet, product promotion, and following up on your subscribers and buyers by promoting value.
So you see, you can actually make money sending emails.